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The numbers prove that Instagram is being used by a huge amount of people so there are good odds that some of your potential and existing customers are IG users. These numbers also reveal that brand engagement is actually more likely on IG than any other social platform. There are about 300 million people who use Instagram everyday with almost 100 million photos being posted each day. Of course, these numbers include international users, but 77-million of those users are in the United States. Having the right Instagram tools for your business can fire-up your Marketing Strategy and drive tons of engagement for your brand. It can give your brand the edge that it needs to beat out competition and generate traffic and leads through Instagram.

  • Jenn HermanOne of the most important things marketers need to know is how well their Instagram account is driving traffic and leads back to their website.
  • According to Forrester, Instagram is the king of social media with a 4.21% engagement rate.
  • You can select the format of the content you want, with ‘Instagram Post’ being one of the preset templates.
  • If this feels like a hassle and you want a big-picture view, third-party toolscan you give the same information but store it for much longer apk Toolkit for Instagram periods of time.
  • You can create a custom redirect for a specific store view if needed.

Advertises should be familiar with Instagram’s branded content tools. These tools include tags that allow creators to label branded content, a disclaimer that Instagram policy and many governments require. When a business account is tagged, they are given the opportunity to approve partners and see the reach and engagement of their posts or Stories in Insights. On Websta, users are able to access most of the features found on the Instagram app such as commenting and liking.

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You can also mention other users in your caption itself, for a similar but more subtle effect. Hashtag stickers add a clickable hashtag to your story to help you reach more users or promote your own branded hashtags. When users click on it, they’ll be taken to the hashtag’s feed, just like if they’d searched for it manually. You can also add clickable Instagram tags, or hashtags, using the text box tool in your stories, but it won’t be as noticeable. Instagram Stickers are dynamic graphic elements that can be added to both image and video stories.

As the trusted champion for lung health, the American Lung Association has science-based information to help you stay informed about the safety and availability of a COVID-19 vaccine. Immunizations have long been a topic of hesitancy in the Black community. Our national spokesperson, Dr. Cedric “Jamie” Rutland, addresses the negative history of vaccine research in the Black community and the importance of receiving COVID-19 vaccinations. It will take all of us to bring this pandemic under control, and we invite you to download our resources to help spread the word in your community.

Become A Better Social Marketer

This can be useful if you manage multiple Twitter channels, or Facebook pages. You can even post to multiple channels at the same time. However do be careful here- think of the type of audience you have on each network.